Business problem

Healthcare marketplaces and clinics lose patients when discovery stops at a phone number. People want a specialist near their city, clear availability, and a booked slot now. Manual booking is slow, error-prone, and does not scale across hospital websites that were never designed as APIs.

What was at stake

• Every abandoned search is a patient who books elsewhere

• Call-center booking does not scale across cities and specialties

• Hospital sites rarely expose clean APIs - but still own the real schedule

• “Almost booked” is worthless; only a confirmed slot converts demand

How I approached it

The product had to feel like one marketplace while still landing appointments in each hospital’s real booking system. That meant aggregating messy discovery data, then automating the high-value action - filling the target hospital’s booking forms through a controlled browser session - so the customer experiences speed while the institution keeps its source of truth.

System shape

• City + specialty discovery across a worldwide doctor corpus

• Single booking flow that does not dump users into phone trees

• Controlled browser automation against hospital booking forms

• Durable confirmation path so “booked” means the real system accepted it

• Growth-ready conversion loop from search intent → confirmed slot

What it unlocks

Patients find doctors by city and specialty, then book in one flow. Behind the scenes, a controlled browser session fills the target hospital’s booking forms so the appointment lands in the real system - instantly for the customer, reliably for the business. You capture demand that used to bounce to competitors.

• Search-to-book without forcing users through call-center lag

• Appointments land in hospital systems that never offered a clean API

• Marketplace UX on top; institution source-of-truth underneath

• A conversion path designed for growth, not brochure browsing

How I can help you

If your product needs to aggregate messy real-world sources, automate high-value customer actions, or turn “almost booked” into “confirmed,” I design and ship the system that makes that conversion path feel simple while staying durable under growth.

Capabilities

• Product systems
• Automation
• Marketplace UX
• Integrations